#121 - Canva's Playbook: Scaling Teams, Tech, and AI with Adam Schuck // Senior Engineering Director @ Canva

In this episode, Tobi chats with Adam Schuck, Senior Engineering Director at Canva, a company that has scaled to over 5,000 employees, 2,000+ engineers, and 230 million MAUs while remaining profitable. Adam shares his journey through startups (including acquisitions by Twitter and Canva) and large tech companies like Google, leading to his current role managing 220 engineers at Canva. They dive deep into the challenges and strategies behind Canva's hypergrowth, including: 📈 Scaling engineering teams from 150 to over 2000. 🏗️ Implementing a career framework (Growth & Development Framework) relatively late at 1000+ engineers, moving beyond "minimum viable structure." 🤖 Canva's approach to AI: Viewing it as a tailwind, fostering experimentation ("AI Impact"), providing broad access to tools (Cursor, Copilot, LLMs), and emphasizing human responsibility ("humans as shepherds"). 💻 The core technology decisions enabling Canva's success, particularly the operational transformation logic for real-time concurrent editing and the strategic shift to a unified web-based mobile experience (WebX). ⚙️ Maintaining a startup culture of adaptability despite massive scale. 📅 Adam's personal productivity hacks for leaders, focusing on ruthless calendar management and clear goal setting.

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