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20. yüzyılın en etkili ikna eğitmeni Dale Carnegie’nin 30 milyondan fazla satan ve 38 dile çevrilen ‘Dost Kazanma ve İnsanları Etkileme Sanatı’ kitabından yola çıkarak; insanları ikna etmek için bilimsel olarak etkisi kanıtlanmış yöntemleri ve cümle kalıplarını anlatıyorum.
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