Always Be Testing
#1 Media Mix Modeling & Incrementality in Affiliate Marketing, Michael Kaminsky, CEO of Recast
31 Jul 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Michael KaminskyHype man & Announcer: John PotitoMichael is the CEO of Recast and an expert in Media Mix Modeling.What is MMM?Why is it so hot right now?How do you approach Incrementality in Affiliate Marketing?Timestamps:00:00 Introduction to Always Be Testing podcast06:58 Exploring the challenges of measuring marketing effectiveness14:05 The history and evolution of media mix modeling19:14 The difficulties and misconceptions of affiliate marketing23:17 Collaboration and experimentation in affiliate marketing27:03 The dynamics and negotiation of affiliate partnerships30:28 The need for better measurement tools and experimentation34:20 The impact of upfront payment on affiliate marketing35:58 Experimentation and small changes for marketing success
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