Always Be Testing
Episodes
#111 Why 3 Common Leadership Habits Are Killing Your Growth | Jen Goodwin
02 Dec 2025
Contributed by Lukas
In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliat...
#110 Why Great Marketing Fails When the Data Is Broken | Howard Schaffer
25 Nov 2025
Contributed by Lukas
In this episode of Always Be Testing, I sit down with Howard Schaffer — a 25-year performance marketing leader, former CMO and VP across major welln...
#109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg
18 Nov 2025
Contributed by Lukas
In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Bil...
#108 Lessons from a founder who built a lean, profitable SaaS—and still hit a growth ceiling | Adam Robinson
11 Nov 2025
Contributed by Lukas
This episode features Adam Robinson, Founder & CEO of Retention.com, who shares his journey from finance into tech and how he built Retention.com ...
#107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy
04 Nov 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Amro Naddy, VP of Product and General Manager at U.S. News & World Report, ...
#106 Why 70% of Brands Are Undervaluing Affiliate Marketing | Michael Cole - SVP of Marketing at Everflow
28 Oct 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Michael Cole, Senior Vice President of Marketing at Everflow and active member ...
#105 Why Losing the Cowboy Code Is Hurting Modern Business Ethics with Bob Feist
21 Oct 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Bob Feist — known as the Godfather of Team Roping — a legendary cowboy, ent...
#104 Rewriting the B2B Playbook: Bryn Jones on Scaling Through Partnerships
14 Oct 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Bryn Jones, Co-founder and CEO of PartnerStack, a leading B2B SaaS partner mark...
#103 Human in the Loop: Smarter AI Adoption with Nicole Leffer
07 Oct 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Nicole Leffer, an AI consultant, speaker, and founder of her own AI consultancy...
#102 Building High-Performing Teams & Smarter Testing with John Toskey
30 Sep 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with John Toskey, a seasoned marketing leader with over 25 years of experience in gl...
# 101 Smarter Affiliate Marketing Starts Here | Kayla Castro of Zenni Optical
23 Sep 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Kayla Castro, Senior Manager of Affiliates & Partnerships at Zenni Optical,...
#100 The Cowboy Code of Marketing: Building Trust in B2B with Tye DeGrange
16 Sep 2025
Contributed by Lukas
In this special episode, Tye DeGrange, CEO of Round Barn Labs and host of Always Be Testing, reflects on his journey in marketing and the timeless pri...
#99 Product-Market Fit, Protocols, and the Future of Growth with Peter Denton
09 Sep 2025
Contributed by Lukas
In this episode of the Always Be Testing podcast, Peter Denton—a seasoned growth and marketing leader with a 25+ year career in startups, product ex...
#98 Activity vs. Impact: A Marketing Conversation with Erica Yoon
26 Aug 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Erica Yoon, Director of Marketing at BuildOps, a vertical SaaS platform designe...
#97 Scaling Brands Through Performance-Based Content with Lucas Beland
19 Aug 2025
Contributed by Lukas
We’re joined by Lucas Beland, Co-Founder & CEO of Goloot, an innovative content platform helping Consumer and B2B brands secure content placemen...
#96 From Startups to Streaming: Kevin Weatherman’s Playbook for AI-Driven Growth
12 Aug 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange sits down with Kevin Weatherman, co-founder of Upscale AI, a performance streaming platform us...
#95 Customer Love, AI & Hyper growth with G2’s Sydney Sloan
29 Jul 2025
Contributed by Lukas
Sydney Sloan – CMO of G2, a leading software marketplace for businesses to discover, review, and manage technology solutions. She has extensive expe...
#94 Fraud Protection : Lessons in Taking Down the Internet’s biggest fraudsters | Ben Edelman
22 Jul 2025
Contributed by Lukas
In this episode, Ben Edelman shares insights from his years studying the intersection of economics, digital marketing, and consumer protection. He and...
#93 Unlocking E-commerce Growth: Data-Driven Strategies & Brand Building | Bryant Garvin
15 Jul 2025
Contributed by Lukas
Bryant Garvin, a 20-year veteran of the digital marketing world, announced his new position as Operator in Residence at Triple Whale. This role levera...
#92 Scaling Sales the Smart Way with Sam McKenna | Founder of SamSales
08 Jul 2025
Contributed by Lukas
Sales expert Sam McKenna, Founder of Sam Sales, shares her journey from solo consultant to a thriving 20-person team with 250+ clients. The podcast di...
#91 From Startup Servers to Global Scale: The Top CashBack Story with James Little | Group Commercial Director
01 Jul 2025
Contributed by Lukas
This Always Be Testing podcast features James Little, a UK affiliate marketing legend and key figure at TopCashback. The episode covers TopCashback's ...
#90 Affiliate Marketing: New Technologies & Shifting Trends | Tricia Meyer - Executive Director, Performance Marketing Association
23 Jun 2025
Contributed by Lukas
The Performance Marketing Association (PMA) released its third triennial affiliate marketing survey, revealing a booming industry. Data from eight net...
#89 Beyond Coupon Sites: Diversifying Your Affiliate Marketing Strategy | Ryan Fitzgerald - Head of SME Sales, Awin Global
16 Jun 2025
Contributed by Lukas
This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include ...
#88 The Future of Influencer Marketing: Authenticity in the Age of AI | Vinod Varma, Co-Founder & CEO of Creator.co
09 Jun 2025
Contributed by Lukas
This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social ...
#87 AI and SEO: A Partnership, Not a Threat | Jordan Koene, CEO & Founder of Previsible.io
04 Jun 2025
Contributed by Lukas
Jordan Koene, CEO & Founder of Previsible.io, breaks down how AI is reshaping the SEO landscape. As tools like ChatGPT provide direct answers, man...
#86 Beyond Best Practices: First-Principle Thinking in Performance Marketing | Svet Kazanjiev, Principal, Blue Services
27 May 2025
Contributed by Lukas
This podcast features a conversation between two performance marketing experts with 20+ years of experience, discussing the evolving landscape of digi...
#85 Scaling B2B SaaS Growth: Insights from a Smartsheet Expert | Brendan Regan, Senior Director, Lifecycle Marketing at Smartsheet
20 May 2025
Contributed by Lukas
In this episode, Brendan Regan, Senior Director of Lifestyle/Lifecycle Marketing at Smartsheet, shares his strategic, multi-channel approach to engagi...
#84 From SMB to Enterprise: Scaling Partner Programs with Data-Driven Strategies | Kayla Hamilton, Affiliate Marketing Manager at Sage
13 May 2025
Contributed by Lukas
This podcast features Kayla Hamilton, who is the affiliate marketing manager of Sage. The discussion centers on Sage's B2B SaaS affiliate marketing st...
#83 Redefining Brand-Publisher Relationships | Vanessa Lawrence, Chief Content Officer at Linkby
06 May 2025
Contributed by Lukas
This podcast features Vanessa Lawrence, Chief Content Officer at Linkby, an ad tech platform connecting brands with premium publishers using a CPC mod...
#82 Building Long-Term Value in Fintech Affiliate Marketing | Lawrence Sarpong, Affiliate Marketing Lead, Truist
29 Apr 2025
Contributed by Lukas
In this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down ho...
#81 Building a Partner-Centric Loyalty Platform | Jason Fuentes, VP Business Development, Wildfire Systems, Inc
22 Apr 2025
Contributed by Lukas
This episode features Jason Fuentes, a seasoned affiliate marketer and active member of the Austin tech community, now working with Wildfire. Wildfire...
#80 Courageous Marketing: Ditch "Safe" B2B Strategies & Stand Out | Udi Ledergor, Chief Evangelist and former CMO, Gong
15 Apr 2025
Contributed by Lukas
In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi’s new book, "Courageous Marketing: The B2B Marketer's Playbook for Career S...
#79 A Holistic Approach to Full-Funnel Marketing | Ryan Pitylak, Executive Vice President of Growth at NinjaTrader
08 Apr 2025
Contributed by Lukas
In this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is ch...
#78 Designing Sustainable Affiliate Partnerships | Nancy Harnett, Head of Affiliate Marketing at HubSpot
31 Mar 2025
Contributed by Lukas
In this episode, Nancy Harnett, Head of HubSpot’s Affiliate Marketing Program, shares how they transformed their strategy to achieve 2x ROI. By shif...
#77 Building a Thriving Partner Ecosystem | Sid Nagpal, Customer Marketing Lead at PartnerStack
24 Mar 2025
Contributed by Lukas
In this episode, we talk with Sid Nagpal, Director, Customer & Field Marketing at PartnerStack, about the power of community in B2B SaaS marketing...
#76 Unlocking B2B SaaS Growth: A Partner-Led Strategy | Jennifer Rhima , Director of Partnerships in Apollo.io
18 Mar 2025
Contributed by Lukas
This podcast features Jennifer Rhima, Apollo's Partnerships Lead, discussing strategies for building and scaling B2B SaaS partner programs. She emphas...
#75 Unlocking Affiliate Marketing ROI with Media Mix Modeling | Pranav Piyush, CEO | Paramark.com
11 Mar 2025
Contributed by Lukas
In this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influ...
#74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
04 Mar 2025
Contributed by Lukas
🚀 In this episode of Always Be Testing, host Tye DeGrange sits down with Matt Hunter from impact.com and Philip Qiu from Henry Social to explore th...
#73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified
24 Feb 2025
Contributed by Lukas
In this episode of Always Be Testing, host Tye DeGrange welcomes Dan Darcy, Chief Customer Officer at Qualified, for a deep dive into growth, performa...
#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinks
18 Feb 2025
Contributed by Lukas
We had an incredible conversation with Cornelius from Opinary, now part of Affinity, about the transformative power of AI in affiliate operations and ...
#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith
11 Feb 2025
Contributed by Lukas
In this episode of Always Be Testing, Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-f...
#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact
04 Feb 2025
Contributed by Lukas
In this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today.We cover why div...
#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely Lerner
28 Jan 2025
Contributed by Lukas
Ely Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works c...
#68 Role of Thoughtful Attribution in Effective Marketing
13 Jan 2025
Contributed by Lukas
In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketin...
#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot
06 Jan 2025
Contributed by Lukas
In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech g...
#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong
17 Dec 2024
Contributed by Lukas
Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. H...
Austin Tech Week '24 | Market Masters (Marketing & Branding)
10 Dec 2024
Contributed by Lukas
In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisitio...
#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
04 Dec 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack
26 Nov 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
18 Nov 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv
12 Nov 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi
28 Oct 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta
14 Oct 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com
01 Oct 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet
16 Sep 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor
09 Sep 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels
03 Sep 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate
26 Aug 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#53 Todd Crawford, Co-Founder, Impact
19 Aug 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts
13 Aug 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#51 Product & Growth Advisor, Fareed Mosavat
05 Aug 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
29 Jul 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#49 Affiliate Marketing in the UK & Beyond, Richard Wright
22 Jul 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne
16 Jul 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr
08 Jul 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool
03 Jul 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions
25 Jun 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN
17 Jun 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics
03 Jun 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency
29 May 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific
20 May 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
14 May 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant
09 May 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja
01 May 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft
22 Apr 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball
16 Apr 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader
08 Apr 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize
01 Apr 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s
25 Mar 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane
18 Mar 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#31 Commerce Content and Beyond, Leilani Han, Wirecutter
12 Mar 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics
05 Mar 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios
27 Feb 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio
20 Feb 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.
13 Feb 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap
06 Feb 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio
30 Jan 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact
23 Jan 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard
16 Jan 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital
09 Jan 2024
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
19 Dec 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC
12 Dec 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz
05 Dec 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT
28 Nov 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix
21 Nov 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#16 Are Your Ads Bringing Incremental Value? Dominic Williamson, Director of Marketing Strategy and Analytics at Instacart
14 Nov 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#15 Former Lawyer turned Entrepreneur Building Fashion Tech to Scale, Nicole Phillips, CEO & Co-founder at Qatch
07 Nov 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode
31 Oct 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact
24 Oct 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...
#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai
18 Oct 2023
Contributed by Lukas
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and...