Always Be Testing
#97 Scaling Brands Through Performance-Based Content with Lucas Beland
19 Aug 2025
We’re joined by Lucas Beland, Co-Founder & CEO of Goloot, an innovative content platform helping Consumer and B2B brands secure content placements on a performance basis. In this episode, we dive into the evolving world of content and influencer marketing, exploring why it’s time to move past vanity metrics and focus on real business outcomes like customer acquisition cost, ROAS, and lifetime value rather than likes or impressions. We also discuss why authenticity wins—how raw, relatable, and creator-led content resonates more deeply with audiences than overproduced ads, ultimately driving stronger engagement and higher sales.
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