Always Be Testing
#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio
20 Feb 2024
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Bobby CallaghanHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:45 Excitement for email and SMS01:36 Retention marketing deep dive03:16 Right message, right time focus04:56 Learning from past mistakes06:06 Art and science of email marketing08:07 Benefits of being a generalist10:36 Subscription model advantages13:26 Agency insights and future plans17:04 Effective email subject strategies20:27 Organic marketing approaches25:10 Challenges of email attribution
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