Always Be Testing
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
19 Dec 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jon BlairHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:47 John Blair's introduction01:44 John's finance background04:54 D2C strategy at Guardian Bikes06:44 Launching Free to Grow CFO09:17 Early entrepreneurial experiences12:04 Negotiating with Mark Cuban15:24 Shark Tank's lasting impact18:40 Balancing acquisition and LTV22:20 Ad-buying myths debunked28:48 Revealing unique financial strategies38:55 Linking marketing with profitability
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