Always Be Testing
#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap
06 Feb 2024
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Chase MohseniHype man & Announcer: John PotitoTimestamps:00:06 Introduction to Always Be Testing podcast02:05 Exploring the concept of a "vibe check"06:05 Trusting gut instincts in decision-making07:50 Dive into surround sound marketing strategies11:09 Transition from paid marketing to SaaS brand15:25 Importance of frameworks and personal connections19:13 Impactful frameworks and the growth loop concept23:40 Importance of customer feedback and understanding needs27:31 Building enduring businesses and avoiding quick fixes30:49 Goals for Heatmap: best CRO software34:41 Importance of being customer-centric and learning machine40:02 Educating on CRO impact and predictions for 2024
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