Always Be Testing
#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC
12 Dec 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amy CriderHype man & Announcer: John PotitoTimestamps:00:06 Introduction01:20 Amy's marketing insights02:31 Career journey unfolds04:08 Handling global accounts05:49 Balancing parenthood, career07:22 Utah Travel Tales08:16 Building affiliate relations10:18 Evolving marketing strategies13:34 B2B marketing deep dive17:37 Testing marketing strategies23:15 Prioritizing business improvements
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