Always Be Testing
#9 Unlocking Growth via Customer Data Platform, Graham Hunter, Head of Start Up Program at Segment
26 Sep 2023
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Graham HunterHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast02:05 Graham's background in startups and marketing07:09 Explaining the benefits of a customer data platform11:18 The importance of integrating multiple data sources14:09 Understanding and achieving product-market fit17:17 Expanding beyond the core customer persona20:37 Growth strategies and the evolution of startups24:07 Prioritization and decision-making in growth initiatives27:20 Advice for getting into growth and startups29:34 Importance of education and learning in entrepreneurship31:47 Debunking myths and misnomers in growth34:07 Gaining buy-in and socializing growth initiatives
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