EP 120 From Cinematography to AI Creative: Embracing the Paradigm Shift in the Creative Industry with Lucas Stanley

In this episode of the Amata World podcast, Lucas Stanley, a Senior AI Creative at Jellyfish, discusses the evolving role of AI in the creative and marketing industries. Lucas shares his journey from cinematography to leading AI creative initiatives, driven by the paradigm shift he witnessed with the release of OpenAI's Sora. He explains how his role bridges the gap between creative and production teams, leveraging AI to streamline processes and foster innovation. Lucas also touches on the ethical considerations and challenges of using AI in marketing, emphasising the importance of staying updated with the latest AI models and technologies. He provides advice for those transitioning into AI-driven creative roles, highlighting the need to focus on artistic vision and adaptability rather than traditional artisanal skills. The conversation explores the potential future impacts of AI on creativity and marketing, emphasizing the importance of embracing AI as a tool for innovation and expression.Key takeawaysAI is transforming the creative process by blurring the lines between ideation and production, requiring a new approach that integrates creative and production teams.Staying updated with the rapidly evolving AI landscape is crucial for professionals in the creative and marketing industries, but it's equally important to discern hype from practical applications.The shift towards AI necessitates a focus on artistic vision and adaptability, as traditional artisanal skills become less critical. The ability to synthesize and leverage AI tools to express unique ideas is key.The future of AI in creativity and marketing holds immense potential, with AI-driven tools democratizing access to high-quality visuals and enabling new forms of creative expression.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to Lucas on:LinkedIn: https://uk.linkedin.com/in/lucasstanleyTo find out more about Jellyfish:Website: https://www.jellyfish.com/LinkedIn: https://www.linkedin.com/company/jellyfish-online-marketingX: https://twitter.com/jellyfishglobal/Youtube: https://www.youtube.com/user/JellyfishAgency/Instagram: https://www.instagram.com/jellyfishglobal/TikTok: https://www.tiktok.com/@jellyfishglobalFacebook: https://www.facebook.com/JellyfishGlobalFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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