From Streetlights to Safety Scores: The AI Behind Safest Way with Alesja and Ilya

In this episode of the Amata World podcast, we talked to Ilya and Alesja, co-founders of Safest Way, an app designed to calculate the safest routes for pedestrians by analyzing data on street lighting, CCTV, and crime. They share their inspiration behind Safest Way, which stemmed from personal experiences of feeling unsafe while walking at night. The conversation covers how AI, particularly computer vision and language models, is used to assess the subjective perception of safety by analyzing street imagery. Challenges include data quality, diverse viewpoints on safety, and licensing restrictions on using platforms like Google Street View. We also touched on future plans, including hyper-personalization of routes based on individual preferences and the development of a safety foundation model. They also offered advice to those starting with AI, emphasizing the importance of identifying the problem first and strategically applying AI tools rather than over-relying on them.Key takeaways:Safest Way uses AI to enhance pedestrian safety by analyzing objective data (lighting, crime) and subjective perceptions of safety (street imagery).The subjective perception of safety is complex and varies based on individual factors such as gender, age, and personal experiences.Data quality and diversity are significant challenges in using AI to assess safety, requiring strategic data collection and labeling efforts.Future plans include hyper-personalization of routes based on individual preferences and the development of a safety foundation model for urban environments.AI should be applied strategically to solve specific problems, rather than being seen as a universal solution.You can connect to Alesja on:LinkedIn: https://www.linkedin.com/in/alesja-gilvear-8868b839Connect with Ilya:LinkedIn: https://www.linkedin.com/in/ilyankouTo find out more about The Safest Way:Website: https://safestway.co.ukLinkedIn: https://www.linkedin.com/company/safest-wayInstagram: https://www.instagram.com/safestwayappFacebook: https://www.facebook.com/safestwayappDownload Safest Way:App Store: https://apps.apple.com/gb/app/safest-way/id6502523910Play Store: https://play.google.com/store/apps/details?id=com.safestwayFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

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