Amata World Podcast
How culture and geopolitics affects the games we make, with Kate Edwards
02 Apr 2025
For our new video episode on our podcast for the Gaming week we chose Kate Edwards, CEO, Principal Consultant & Geographer at Geogrify LLC and Chief Experience Officer & Cofounder at SetJetters. Kate has a background as a geographer, writer, and content culturalization strategist, better known for her 32+ years of culturalization work of video games. She spent 13 years as a geographer working in various roles at Microsoft, creating the Geopolitical Strategy team and implementing company-wide policies and processes to evaluate and manage geopolitical and cultural content issues across all the company's software products - including games. After leaving Microsoft, she founded her consulting firm Geogrify which focuses on content culturalization and strategy, primarily for the video game industry. She was listed as one of "The 10 Most Powerful Women In Gaming" in 2013 by Fortune, and in 2014 she was named as one of the video games industry's six "People of the Year". In 2021, she was inducted into the Women in Games Hall of Fame.In this episode, we discuss Kate’s background, her path of forging a unique position for herself in the game industry, as well as covering her hopes and predictions for the future of gaming and her own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Kate:Wikipedia: https://en.wikipedia.org/wiki/Kate_EdwardsLinkedIn: https://www.linkedin.com/in/geogrify/Twitter/X: https://x.com/geogrifyFacebook: https://www.facebook.com/valkyrie.kate/To find out more about SetJetters:Website: https://setjetters.com/LinkedIn: https://www.linkedin.com/company/setjetters-inc/Instagram: https://www.instagram.com/setjetters/Facebook: https://www.facebook.com/setjettersappYoutube: https://www.youtube.com/channel/UC9bgnIt5wCTb_4toax9rSfQTwitter/X: https://x.com/setjettersappFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod
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