Shep Hyken speaks with fellow customer service and experience expert and author, Adrian Swinscoe. Adrian shares insights and tips from his new book, "How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing". This episode will not only share how to create a better customer experience, but it will guide you to create an amazing customer experience for every customer. Most importantly it will help you give your customers an effortless experience. If you are in any way a leader, manager, or in any type of customer service, this episode is especially for you! You can pre-order a copy of Adrian's book "How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing" here: http://amzn.to/1OhY1fI Learn more about your ad choices. Visit megaphone.fm/adchoices

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