Shep Hyken talks with Brian Kramer on how there is no B2B or B2C. It is H2H, Human to Human. Businesses do not have emotion. Products do not have emotion. Humans do. Brian also shares important information about the concept of sharing in business. His newest book, "Shareology," takes a look at the power of sharing content and how individuals and companies of all sizes can take full advantage of doing so. Learn more about your ad choices. Visit megaphone.fm/adchoices
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