The Four Pillars of a Known and Trusted Brand Shep interviews Marcus Sheridan, co-founder of PriceGuide.ai, co-founder of The Question First Group, keynote speaker, and bestselling author. He talks about his new book, Endless Customers, and how brands can build trust and differentiate themselves from competitors. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   Why is building trust important in business? How to get more customers? How can businesses stand out at the beginning of the buyer's journey? Why is it important for businesses to adapt to buyers' changing behaviors and needs? How has the shift to online research influenced how businesses approach customer interactions? Top Takeaways:   The more you know what your customers want, the better you can serve them. Your customers’ questions help you understand what they want, including their fears and concerns. Becoming a teacher in your industry helps you establish yourself as an expert and builds trust with your audience. Using content to showcase unique aspects of a business can be a game-changer. Demonstrating processes, sharing behind-the-scenes looks, or providing valuable insights into products can capture the attention and trust of potential customers. Trust will always be critical in business. Continuously working towards being credible and trustworthy in the eyes of your customers will future-proof your business. Marcus shares The Four Pillars of a Known and Trusted Brand: Pillar #1. You've got to be willing to talk about what others in your industry aren't willing to talk about. Pillar #2. You've got to be willing to show what others in your space aren't willing to show. Pillar #3. You've got to be willing to sell in a way that nobody's willing to sell. Pillar #4. You've got to be more human in this time of AI and technology. Plus, Marcus shares actionable tips on applying the four pillars in your business to make your brand stand out. Tune in! Quote:  "80% of the buyer's journey is done before they fill out that form on your website or call you. If you want to win during that period, you can't be like everyone else." About:   Marcus Sheridan is a communication expert, keynote speaker, co-founder of PriceGuide.ai, and the co-founder of The Question First Group. He is the bestselling author of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer. His latest, Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader, is now available on Amazon. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

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