Poor Communication Is Bad Customer Experience Featuring Dorian Stone

How Communication Affects the Employee and Customer Experience Shep Hyken interviews Dorian Stone, Head of Organizations Revenue of Grammarly Business. They discuss how communication affects an organization's productivity, experience, and revenue. Top Takeaways:   ·      Communication is part of the experience. If you don't communicate well with your customers and employees, you are giving them a bad experience.   ·      The Harris Poll research estimates that US businesses are losing $1.2 trillion annually due to poor communication.   ·      Dorian Stone shares what organizations can do to improve communication and experience for employees and customers.   1. Do the math on how much time employees spend on written communication. Most knowledge workers, such as chat agents and email support agents, spend about half of their workweek writing into a system (chat, email, CRM, etc.). Reduce the time they spend writing by helping them eliminate errors, reduce rework, and maintain the appropriate tone through a writing assistant. 2. Look at the English as a Second Language (ESL) versus English First Language mix of your business and then understand the dynamics. Examine the makeup of your workforce and see what your employees are working on. Evaluate how natural and consistent that communication flow is across all teams. 3. Look at where you've made your recent investments. Ask yourself how much safety valve investments are there to avoid errors versus how many are really about throughput. Invest in systems that make things efficient and easy for your employees.   Quote:  "Poor communication is a frustrating productivity issue. Tasks have to be done twice when communication is ineffective."   About:   Dorian Stone is Head of Organizations Revenue of Grammarly Business, overseeing all operations for the integrated business solution. Previously, Dorian was VP of customer experience strategy and marketing at Medallia. He was also a co-founder and leader of McKinsey & Company’s Global Customer Experience practice and a program director and volunteer in the Peace Corps.   Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

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