Shep Hyken talks with Sarah Petty, owner of Sarah Petty Photography Studios, author of "Worth Every Penny: Build A Business That Thrills Your Customers And Still Charge What You're Worth." Sarah shares marketing techniques like the "dog whistle", "slug bug", and how building your business like a boutique can give you a competitive advantage. How to make your customers know you are worth every penny. Learn more about your ad choices. Visit megaphone.fm/adchoices
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