Episode #32 - Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹

Episode #32 - "Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹"In this episode, we discuss a glitch that appeared on Amazon US, applying a 20% discount coupon to various ASINs, and the introduction of new features to Sponsored Brand Video Campaigns, providing advertisers with more flexibility and options for their ads.Welcome to Episode 32 of our Amazon Ads Raw Daily podcast. Today's focus is on an intriguing glitch that recently hit Amazon US and exciting updates to the Sponsored Brand Video Campaigns.Amazon Glitch: Yesterday, users reported a 20% discount coupon showing on several ASINs across Amazon US. It was later confirmed as a glitch, with the coupon disappearing at checkout. The implications of this for sellers and buyers are interesting - did it impact the conversion rate? Did buyers notice the discount disappearing? And what might Amazon do to rectify this for sellers, if anything?Sponsored Brand Video Campaigns: The second part of our episode covers the introduction of new features for Sponsored Brand Video Campaigns. Specifically, the ability to add up to three products to your creative, making the ad appear similar to a Sponsored Brand headline ad. This offers advertisers greater flexibility and allows different product groups or variations to be showcased within one video. We discuss the implications of this update, potential challenges with attribution and reporting, and how it compares with traditional Sponsored Brand ads.Overall, we delve into the exciting and sometimes unexpected developments in the world of Amazon advertising. Stay tuned for more insights and updates on these fascinating occurrences.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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