Episode #34 - Harnessing Amazon Posts and Navigating the Updated Advertising Console 🌐

In today's episode, we discuss some exciting updates including the integration of Amazon posts into the advertising console, and some changes in the Seller Central account menu. We also clarify some changes to posting on Amazon, such as the caption limit and product limit.Welcome back to another episode of Amazon Ads Raw. In this episode, we uncover some recent updates to Amazon's advertising console and Seller Central account menu, aiming to enhance your advertising experience.New Update: Amazon Posts: The long-awaited Amazon Posts is now finally integrated into the Advertising Console. No longer found under 'Tools and Resources', Amazon Posts is now available under 'Brand Content'. This section allows you to view and manage your posts directly, where you can also find links to your stores and brand profiles.Navigating the New Post Section: Upon clicking on Amazon posts, you are presented with example posts and the brands you can manage posts for. Clicking 'Get Started' will lead you to the 'Brand Content - Posts' section, which offers the same graphs for impressions, engagement, clicks, reach, etc., as the old posts page. You can view your brand feed and all your posts along with their metrics.Changes to Posting: There have been some changes to the posting system with the new update:The caption limit has been reduced from 2200 to 300 characters.You can add up to five products to your post, down from the previous limit of ten.You now have the option to set an end time for your posts, allowing you to specify how long they should be live.Visual Update in Seller Central: Amazon has added icons next to different menu items like brand analytics, inventory planning, advertising, and campaign manager in the Seller Central account, potentially making navigation and remembering specific sections easier.That wraps up the updates for this week. We wish you a wonderful and sunny Friday and look forward to welcoming you back on Monday for more insights into Amazon Ads. Take care and have a great weekend!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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