Episode #49 - Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦

Episode #49 - "Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦"In this episode, we discuss the recent changes to Amazon's Small and Light program, the new Fulfillment By Amazon (FBA) fees, and updates to the Amazon Ads API. We cover how these changes affect sellers, particularly those selling smaller goods, and discuss potential implications for advertising and marketing strategies on Amazon.Happy Friday, listeners! In Episode 49 of our Amazon Ads Raw Daily podcast, we unpack the updates on Amazon's Small and Light program, the FBA program, and their fees. Along with that, we also delve into the latest news from the Amazon Ads API.The Small and Light Program: The program is undergoing significant changes, effectively reducing the average Amazon FBA rates by approximately $0.77 per item compared to the current rates. However, for products enrolled in the Small and Light program and priced below $10, the new changes mean an increase in fees by roughly 30 cents per item. The silver lining is that these products will now benefit from faster FBA fulfillment speeds. For sellers with products under $10 not enrolled in the Small & Light program, this change will lead to reduced costs and faster delivery speeds.Implications for Sellers: Sellers of smaller goods previously suitable for the Small and Light program should examine the new fee structure. Depending on your product pricing and enrollment in the Small & Light program, you might need to adjust your strategies or enjoy reduced costs. These changes could potentially free up funds for advertising or margin improvement.Amazon Ads API Updates: Amazon has made three major updates. Firstly, for Amazon DSP, new endpoints have been added, allowing advertisers to manage Amazon DSP programmatic deals directly through the API. Secondly, the Amazon Marketing Stream API (hourly data model) now includes new sponsored ad campaign datasets for sponsored products, brands, and display campaigns. This update enables near real-time notifications on campaign data changes such as campaign pauses, budget changes, or bid updates. Lastly, the API now supports the creation of Sponsored Brand Video campaigns, saving advertisers considerable time when scaling these types of campaigns.We hope this episode has provided you with insights into these recent changes and how they might affect your advertising and selling strategies on Amazon. Enjoy your Friday and have a fantastic weekend. See you on Monday!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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