Episode #51 - Prime Day Strategies: The Importance of Unit Velocity and the new 'Notify Me' Feature 🛍️⏰

Episode #51 - "Prime Day Strategies: The Importance of Unit Velocity and Using 'Notify Me' Feature 🛍️⏰"As the anticipated Amazon Prime Day approaches, we delve into the new feature on the Amazon mobile app that notifies customers about upcoming deals, and discuss the significance of unit velocity in your Amazon selling strategy. With an innovative approach to advertising and effective utilization of deals, Amazon sellers can significantly boost their sales and rankings.Hello, everyone! Welcome to the 51st episode of the Amazon Ads Raw Daily podcast, where we are gearing up for the eagerly awaited Amazon Prime Day, slated for 11th and 12th July.We kick off this episode by reflecting on an interesting feature we spotted on the Amazon mobile app in the US - an "Upcoming Deal" badge. This red badge not only highlights the product on the search results page, but it also has an accompanying blue "Notify Me" button. This feature allows customers to get alerts about when their preferred products go on sale, enabling them to pile up deals even before Prime Day.However, this comes with its own set of challenges. While this feature might drive more views, it may adversely affect the conversion rate since customers may delay purchases until the deal day, thus impacting the advertising efficiency. So, it's essential to factor in these elements while analyzing your advertising efficiency.This episode also delves into the significance of unit velocity - the pace at which your products sell. Prime Day, or any major sale day on Amazon, offers a unique opportunity to drastically increase your unit velocity. Contrary to the advice of some who suggest relaxing on Prime Day, we advocate for a more proactive approach.Why? Because selling more units improves your bestseller rank, optimizes your supply chain, makes inventory management easier, and can even reduce your costs per unit both in terms of purchasing and shipping. All these advantages demonstrate that e-commerce is essentially a unit game.So, if your logistics and finances allow, we recommend you leverage the opportunity Prime Day presents. This could be done through lightning deals or boosted advertising efforts, ensuring that your products enjoy a rush of sales, enhancing their visibility, and potentially improving their organic ranks.Thank you for joining us for another informative episode. Make sure to tune in tomorrow for more insightful discussions about the world of Amazon. Goodbye for now, and have a great day!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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