Episode #63 - Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠

Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠"In our latest episode, we discuss two significant updates to Amazon Ads API that affect Sponsored Brands and potentially your marketing strategies. We dive into what these changes mean, particularly the introduction of product collections for sponsored brand video ads. We also seek answers to a curious question regarding Amazon's unique way of announcing updates. Finally, we delve into a bit of psychology, exploring the anchoring bias and its implications for marketing and personal decisions.Welcome to episode 63 of Amazon Ads Raw Daily, your daily podcast and YouTube show around Amazon Ads, Amazon in general, marketing, and technology. Today, we discuss some key updates to Amazon Ads API, and we put a spotlight on the often-ignored concept of 'anchoring bias' in marketing strategies and its potential impacts.We'll unpack two significant API updates from Amazon that affect Sponsored Brands, one of which pertains to the introduction of product collections for sponsored brand video ads. We will also ponder a curious question: why does Amazon announce their updates later than their implementation? Are there any strategic reasons behind this?Towards the end, we dive into the fascinating world of cognitive biases, particularly 'anchoring bias,' and how understanding it can give you an edge in your marketing strategies and personal decisions. We'll explore how anchoring bias affects our perception of price and value, and how it can be leveraged in various contexts, like negotiations and pricing strategies.Join us as we dig deep into these topics, equipping you with knowledge that can potentially enhance your Amazon marketing strategy and personal decision-making skills. Thank you for tuning in, and we hope to see you again on Monday. Have a great weekend!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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