Episode #66 - Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯

Episode #66 - "Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯"Today, in the final episode before our summer vacation, we dissect Amazon's recent groundbreaking announcement: non-Amazon sellers can now advertise on Amazon. We delve into what this means for the advertising landscape, look into how it works, and speculate about its potential implications.Hello and welcome everyone to the Wednesday edition of Amazon Ads Raw Daily, episode 66. Today, on the 26th of July, we have something exciting on the horizon as we discuss a major Amazon announcement before we go on our two-week summer vacation. Remember, we've prepared a few surprises for you during our break, so keep tuning into the podcast and our YouTube channel.Our main focus today is an announcement from Amazon that, in my opinion, will significantly reshape the advertising ecosystem. It's entirely about Amazon Advertising - no detours into psychology or other topics. The groundbreaking news is that non-Amazon sellers can now advertise on Amazon.When you delve into the Amazon Ads Advanced Tool Center, which I strongly recommend you bookmark or subscribe to if you work in the advertising ecosystem, you'll find the announcement on the homepage. The big banner headline reads "New sponsored display for advertisers that don't sell on Amazon beta - Advertise with sponsored display even if you don't sell on the Amazon store."The announcement provides some more detail when you click on "Get Started." You'll need to sign up for Amazon Ads, obtain a valid client ID, an auth token, and a profile ID. It appears that the whole process is currently only possible via the API. Non-Amazon sellers can use location-based targeting for their sponsored display campaigns and direct users to an off-Amazon website landing page for their product or service.This is just the beginning, and there's more to explore. I believe Amazon will initially utilize placements on their own advertising network, like IMDB and Twitch, to drive traffic to off-Amazon websites, rather than driving users away from Amazon itself.This is an intriguing development, and I'm keen to see how it evolves and what kind of advertisers will come on board. It seems like a technically challenging process that requires skill, which may be a barrier for smaller non-Amazon advertisers initially. But over time, I expect a steady stream of new advertisers will tap into the potential of Amazon's massive customer base.As we wrap up, I hope this episode has piqued your curiosity. Stay informed, stay healthy, and enjoy the coming weeks. We'll be back after our summer vacation with more insights and discussions. Have a fantastic Wednesday!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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