Episode #73 - Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼

Episode #73 - "Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼"Dive into the intricacies of Amazon's Search Query Performance Report. Discover how this tool can elevate your understanding of search query data, aid in effective decision-making, and enhance your brand's presence on the platform.Hello and a hearty morning to all our listeners. It's a beautiful Wednesday, the 23rd of August. Welcome back to another episode of Amazon Ads Raw Daily. For our avid followers, and newcomers alike, we have something special today: a deep dive into the wonderful world of the search query performance report on Amazon.For the uninitiated, the Search Query Performance Report is nestled in the brand analytics section of Amazon. Think of it as your compass in the vast ocean of Amazon search queries. It's been my trusted sidekick for the past six months to a year. Why, you ask? It's because of the clarity it offers for decision-making.One of the recent reshuffles in Amazon placed this report under two main banners: search analytics and customer behavior analytics. The goal is to find your way to the former and download the search query performance report. The tool offers either a wholesome brand overview or a detailed snapshot for individual ASINs. You're also presented with choices for data granularity - weekly, monthly, or quarterly.However, a word of caution: this report doesn't paint the complete picture. It captures a mere fraction, primarily showcasing sponsored products and some organic data. While the report may suggest you're seeing the entire playing field, in reality, it could be just 20% of your actual data. But fret not, the key is in its directional and trend insights, rather than absolute figures.The data can be a tad delayed - usually by a week. But it's worth the wait, especially if you're patient enough to juxtapose it week on week. Doing so can shed light on how your PPC pushes impact search query volume. Interestingly, increased PPC expenditure might lead to a surge in search query volume, hinting at a deeper connection between the two.While the comprehensive view offers a broader perspective, the simple view, especially on a weekly basis, provides actionable insights. It helps distinguish high from low volume search queries, and map trends in impressions, clicks, and purchase share. Significantly, if your branded terms' purchase share dips below 80%, it's a glaring sign you need to up your game.The ASIN view, on the other hand, unfolds the top 10 products dominating a particular search term, revealing who the key players are. Aiming for the top 5 or even top 4 could equate to a better organic ranking. The ultimate aim? Boost your PPC and keyword strategies to increase your impression share.Before we conclude, here's some exciting news for all you data aficionados. Rumor has it, by year-end, we can anticipate the launch of the Search Query Performance Report API. This means automated data pull, making life significantly simpler for those managing numerous brands or ASINs.To wrap up, the Search Query Performance Report is a treasure trove, waiting to be harnessed. If you aren't using it already, now's the time. Wishing everyone a productive Wednesday, and we'll catch you in the next episode. Farewell! Hosted on Acast. See acast.com/privacy for more information.

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