Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱

Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱Reporting again from the bustling MDS event in Barcelona, today's episode continues our exploration of Amazon's review and rating adjustments, diving deeper into category-specific changes. We'll also highlight an intriguing discovery related to parent-child product variations. As always, we're here to help you navigate these changes and anticipate potential impacts on your brand.Hey everyone, greetings from the vibrant MDS event in Barcelona. If you're watching on YouTube, you might notice I'm still in event mode, but bear with me. We have some fascinating updates today, and while I promise to be back on track with my audio and timing once I return to Berlin, let's dive into today's insights.Continuing from yesterday, let’s talk more about the review and rating changes on Amazon. Not all categories are created equal! Thanks to John Shear from Momentum Commerce's observations, it appears different categories have different frequencies of the review count being hidden. For instance, electronics only masked the review counts in 17% of cases, whereas arts and crafts went up to 30%. This suggests that Amazon's adjustments might not be uniform across the board but could depend on the specific category.What's more, on my recent check of the German mobile app, the review display seems to have reverted to its older style. This suggests that Amazon is still heavily experimenting with its review displays. From concise summaries like "100+ reviews" to precise counts, there's a lot of testing going on.But that’s not all! There's another exciting development for brands with multiple product variations. In the US mobile app, users can now scroll through various product options directly from the search results page. It’s an interactive feature that showcases different size or style options, allowing customers to make more informed choices right from the search page.These adjustments, while seemingly minor, could have substantial implications on user experience and brand visibility. So, as always, keep a close eye on these tweaks and pivot your strategies accordingly.That’s it for today. Thank you for sticking around. I’ll be back with more insights tomorrow. Enjoy your Tuesday and take care!Hasta mañana! Adiós.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

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