Juggling Online Arbitrage -vs- Private Label of a Major Brand - Corey Lawson - Amazon Legends - Episode # 163

Today’s guest is the President & Co-owner of All Volleyball, Inc., a family-owned business started by his dad nearly 27 years ago. Corey is also involved in various philanthropic initiatives, raising money for social causes on multiple occasions. Takeaways: A pricing strategy and assortment strategy and inventory strategy is really going to set us up for success. Figured out ways to continue being a reseller on the platform and winning, it gets harder every day. And that's part of a longer-term Amazon strategy that had that surrounded private label. Tell brand owners forget about selling, building your listing, listing optimization, it's gonna go that's a whole different path that you have to go if you want to set up a private label sales operation, established the brand presence. Make sure that you have a plan and have a vision for how you want that to work. Even if it means just you want to product, you're trying to do a product market fit for a product, I think it's just really, really important to have a set of clear expectations that you need to go in. We were one of the very few sellers that concentrated on the volleyball category with access to those brands. And so when we started on the marketplaces, we were a reseller, but our competition was probably 90%, less of what it is now. So we were just taking advantage of greenspace that we saw, and we had access to the product.  Quote of the Show:We are in this for the long haul and if we think we can figure out a true multi-channel both for our B2B market, a team, a club and our individual customers, it would a big opportunity for us. We are a small company and we take small steps. Links:Personal – LinkedIn: https://www.linkedin.com/in/coreywlawson/Personal – Instagram: https://www.instagram.com/corey_w_lawson/All Volleyball – Website: https://www.allvolleyball.com/All Volleyball – Amazon: Visit StoreEOS Implementor – Corey Lawson: https://www.eosworldwide.com/corey-lawson  Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYoutubeAmazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ 

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