Planning for Growth with a Forecasting Model - Daniel Tejada - Amazon Legends - Episode #236

The guest on today’s episode is Daniel Tejada. He is the Co-founder of Straight Up Growth, a renowned full-service Amazon agency dedicated to propelling e-commerce brands to new heights. With an impressive seven-year track record in the Amazon ads game, Daniel's expertise has helped generate over a staggering $1.5 billion in sales on the platform. His unwavering passion for driving brand growth on Amazon led him to establish Straight Up Growth, a company solely focused on helping businesses thrive in the competitive Amazon marketplace. In today’s episode, he discusses planning for growth with a forecasting model.Takeaways:Conduct competitive analysis: Before launching a product, it's important to research and analyze the competition in the specific category. Tools like Jungle Scout or Helium 10 can provide sales estimates and insights into market size.Optimize listing for success: A strong listing with high conversion rates is vital. Optimize product photos by including unique selling points (USPs) as text overlays. Utilize A+ content and videos to enhance the listing and improve conversion rates.Monitoring unit session percentages (Conversion rate) and comparing them to category averages can indicate potential issues with the listing that need to be addressed.Allocate ad spend strategically: Advertising spending is essential for improving organic rankings. Optimizing advertising campaigns and allocating the budget effectively will help increase organic visibility and drive sales.Organic sales on Amazon are driven by two main factors: relevancy score and competitiveness of search terms.Driving external traffic to Amazon can be effective for brand building and conversion, even with fewer reviews.Quote of the Show:In lieu of existing data for a new launch, what we focus on to build our model is historical averages of conversion rates based on the category to establish our baseline. Links:Personal -LinkedIn: https://www.linkedin.com/in/daniel-tejada-amazonadvertising/Straight Up Growth – LinkedIn: https://www.linkedin.com/company/straightupgrowth/Straight Up Growth – Website: https://straightupgrowth.com/Straight Up Growth – Facebook: https://www.facebook.com/Straight-Up-Growth-110718950521138Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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