Using A+ Premium Pages for Top Products - Tom Robinson - Amazon Legends - Episode #184

The guest on today's episode is Tom Robinson, He is currently working as BRANDED's Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions. Takeaways: *Acquisitions are happening too slowly now.*Aggregators are more focused on operational efficiency and profitability.*Staying ahead of the curve and prioritizing well is the best thing to do. *A+ pages are a big deal when it comes to increasing the conversion rate. *Try to get people coming to amazon to your product page using keywords.*The conversion rate will increase because you are bringing the right people to your page.*To test bundles you can use virtual bundling to sell products together and see what works.*Always optimize your listing using SEO using keywords.*Putting product color on the title can improve the click-through rate and visibility.*Manage experiments is a great way to test different images for optimization.Quote of the Show:A+ Premium is a more interactive version of the A+ Content with a number of more sophisticated layouts to create more interaction with Amazon shoppers.Links:Personal – Linkedin: https://www.linkedin.com/in/tom-robinson-5655a71bb/ Branded – Linkedin: https://www.linkedin.com/company/joinbranded/ Branded – Website: https://joinbranded.com/Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioSpotifyGoogle PodcastAmazon MusicStitcherYoutubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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