Using The Search Query Performance to Increase Market Share – Part I - Francisco Valadez - Amazon Legends - Episode #221

The guest on today's episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using the search query performance to increase market share.Takeaways:You can add up to 100 characters in the alt text section of the A+ content images to improve SEO for the A+ content pages.It is recommended to have at least 1500 words in the crawlable part of the A+ content pages.If you can highlight a text from a section that is crawlable by search engines.The brand store meta description on the A+ content pages will be indexed by Google.An Amazon seller should analyze the correlation between clicks, add carts, purchases, and overall impressions, focus on relevant keywords with good conversion rates, and address pricing or image-related issues to increase sales, while also considering the profitability of their impression share strategy.Quote of the Show: First, we want to understand the % share of the impression for a keyword. That means how many times your listing appears for that search term. Then we want to understand how many clicks we are getting from those appearances.   Links:Email  –  My Amazon Guy: [email protected] – Personal: https://www.linkedin.com/in/franciscojvaladezj/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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