We've all been there when you've got an amazing product or service, but it feels like nobody knows about it. It's like shouting into the void, right? Well, that's obscurity, my friend. It's the first hurdle you gotta clear. Because no matter how incredible your offering is, if people aren't aware of it, they can't buy it. It's as simple as that.Once people do know about you, you gotta establish credibility. They need to trust that you can actually deliver on your promises. Think about it…would you buy from someone you didn't believe in? Probably not.Overcoming obscurity and building credibility are the keys to success. And let me tell you, it's a journey. Take my business, for example. At Invictus Capital, we raise capital from investors, and our minimum investment is a whopping $50,000. That's a big deal…and I take that responsibility seriously.To attract investors, we've had to overcome obscurity and make ourselves known. But we've also had to build credibility, proving that we have the knowledge and expertise to help them achieve their goals. And let me tell you…it's not easy, but it's essential.It's all about doing what you say and being true to your values. It's about consistency in your actions and behavior. And that's something people notice over time. They pay attention to how you talk, how you act, and how you grow.So, whether you're just starting out or have been at it for a while, focus on overcoming obscurity and establishing credibility. It's a powerful combination that can take your business to new heights.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

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