182 | Writing an About Page That Actually Converts

📣 Psst… My new course The In-Demand Brand is almost here — and podcast listeners get early access. Join the waitlist here: heykristamarie.com/waitlist--If you’ve ever questioned what to say on your About page — this episode is exactly what you need.In today’s episode, I’m sharing the story of how I booked a dream client because of the copy on my About page — and how you can turn yours into a powerful trust-building (and client-converting) tool.Topics discussed:Why your About page shouldn't just be a bio or list of factsHow to write About page copy that feels real, relatable, and deeply magnetic — building a bridge to your dream clientThe power of storytelling (and why it’s way more effective than a list of fun facts)What dream clients are actually looking for when they read your About pageIf you want your dream clients to say, "I feel like you get me" before they even inquire — this is the episode you need.Send me a DM on Instagram @heykristamarie and let me know what you’re updating on your About page after you listen! 💛Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out! <<Brand Photography>> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙

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