211 | How to Make Your Messaging Land Deeper (and Convert More Consistently)

If you've ever been asked, “what makes you different from everyone else in your industry?” …and your brain immediately went to: “Well, I really care about my clients.”You’re not alone — I hear this all the time. And I want to help you get deeper and dig down to the *real* thing that separates you from everyone else in your industry.Summary: Because here's the thing, caring about your clients is important (of course it is). But that’s the baseline. Your dream clients already expect you to care. What actually makes you stand out is the way you connect with them, the way you anticipate their hesitations, and the way you make them feel safe and understood before they’ve even reached out to you.In this episode, we’re talking about how to uncover your real differentiator and how to start creating content that makes your clients say, “Oh my gosh, she gets me.”Inside this episode, we’re covering:Why “I care more” isn’t the thing that will set you apart (and what actually will)Two main types of service providers/niches — and how to shift your messaging depending on which bucket you fall intoWhy generic, vague content isn't making you more sales — and how to swap it for content that feels like you’re reading your client’s mind (and has them instantly knowing you're the one for them)Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: <<Brand Strategy + Coaching>> Create a brand so strong that clients are sold on working with you before they even reach out! <<Brand Photography>> Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community ✍🏻 Leave a review on Apple Podcasts 🎙

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