010 - Write More Engaging & Compelling Copy: Tips From a Former Journalist

Listen to this episode to learn: What makes a great hook to spark curiosity with your audience and captures their interest. Tips on the creating great stories and how important human stories are in building "know, like and trust" factors in the B2B marketplace. Lessons on what's working right now as a copywriter with a growing business and how to avoid legal hot water. Today's Guest: Shaun Bernstein Shaun Bernstein is a journalist turned lawyer turned storyteller who uses his combined background to help individuals and businesses tell their stories better. He founded The Write Stuff Agency after leaving his legal career behind in 2019, and works with businesses and professionals of all shapes and sizes to help them inform, educate, and inspire their clients. The Write Stuff Agency CLEAR Acceleration Inc.: Get Clear. Gain Confidence. See Results. Learn about the Business Scale Accelerator Program to help you convert more high paying clients consistently. Business CAN be elegantly simple when you know what to focus on, get clear on your non-negotiables and build solid foundations for scalable success. Visit our website and check out the upcoming events, client endorsements along with resources and programs to help you Amplify Your Marketing Message and create more impact & income. http://www.christinecampbellrapin.com

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