017 - How To Use Blogging to Position Yourself as a Thought Leader

Listen to this episode to learn: Why long form content is more important than ever in getting leads and retaining customers in a world where AI is growing in usage. How blogging can be used to position you as a thought leader today and in the future and why doing this matters. The key ingredients you need to share that can't be easily duplicated that are the difference makers when a prospect is deciding to work with you.  Today's Guest: Lacy Boggs Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective.” As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.  CLEAR Acceleration Inc.: Get Clear. Become the Must Hire Choice. See Results. Join us for the next "How to Scale & Attract High Paying Clients Consistently Without Complicated Tech" webinar to learn how scaling business growth and attracting high paying clients consistently can be elegantly simple. We'll be sharing what to focus on to attract a high paying client who wants what you offer and is willing to invest today as well as sharing client success stories. Use the Business Scale Accelerator System to create your roadmap to achieving exponential growth this year. http://www.christinecampbellrapin.com Visit our website and check out the upcoming events, client endorsements along with resources and programs to help you Amplify Your Marketing Message and create more impact & income.

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