Show notes
Purpose isn't a distant ideal—it's the engine for connection, trust, and growth. If you want marketing that feels human and lasts, stop scrolling: this episode gives a clear, actionable framework to find your North Star, align team and messaging, make accessibility non‑negotiable, and use inclusive, snackable content plus small, consistent habits that compound into real influence.In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she talks with Melissa Forrest Shackleford about living purpose (not just declaring it) and turning it into practical marketing that builds lasting connection and sustainable growth.Listen to this episode to discover:What purpose means — a motivating reason for being that gives direction and connection.How to start — values-based reflection, small daily actions, and consistent presence.Making purpose practical — align messaging, teams, and creative execution to a living North Star.Staying on track — regular reassessment of mission, vision, values, and 90‑day goals.Inclusive communication — accessibility, low reading‑level copy, captions, and snackable formats as competitive advantages.Today's guest: Melissa Forrest ShacklefordMelissa Fors Shackelford is a nationally recognized marketing strategist, author, and speaker with over 20 years of experience leading growth and brand transformation across healthcare, nonprofit, and technology sectors. As founder of Shackelford Strategies, she advises mission-driven organizations and startups on scaling with integrity, inclusive storytelling, and purpose-driven leadership. A dynamic speaker, she has addressed audiences at AMA, SHSMD, HMPS, and the University of Minnesota, among others. Author of Amazon #1 Bestseller Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa has earned honors including AMA’s Nonprofit Marketer of the Year and recognition as one of the Top 50 Women in Healthcare.🚀 Resources & LinksMelissa’s website: melissaforestshackleford.comBook site: harnessingpurpose.com🎧 Listen now, save it for later, and start implementing today—because your next client is closer than you think. Text "Podcastgift" to 26786 to receive your free 10-minute training video on how to master your marketing message.CLEAR Acceleration Inc. Business Growth Simplified https://www.christinecampbellrapin.com/