Episode 465: Build Trust Faster: How the 7-4-11 Content Model Turns Cold Leads into Ready to Buy Customers

Have you ever wondered what really moves a potential client from curious to committed? It's not always an irresistible offer or the perfect messaging — in today's market, it's trust. And trust isn't built in a single touchpoint. It's built through consistent, repeated experiences of your message across multiple channels. The most successful coaches and experts don't create more content — they create strategic connection. They know how to show up in the right places, with the right message, with the right cadence so that their audience feels seen, understood, and ready to take action. In episode 465 of Amplify Your Success, I'm diving into the 7-4-11 Content Model — a powerful trust-building framework originally developed by Google and adapted for coaches and experts who want to turn dormant leads into paying clients. You'll discover how to reinforce your message across seven hours of content, four platforms, and eleven touchpoints that create familiarity, credibility, and conversion. If you're ready to stop wondering why your visibility isn't translating into sales — and start using your content more strategically to move leads from cold to committed — this episode is your blueprint.   Key Takeaways:  [04:15]  Why your audience needs to see and hear from you more than you think before they trust you. [07:40]  How the old rule of 7 - 11 touch points has been replaced with the 7-4-11 content model. [11:05] Why building trust is more emotional than logical (and what that means for where, and how, you convey your message). [15:28]  How to structure your visibility using this approach so people see you as the go-to expert, and experience more "know, like & trust". [18:10] Simple tweaks to repurpose your best-performing content into trust-building assets.   Resources Mentioned in This Episode:  Ready to scale your success through the power of strategic partnerships? Join the FREE 5-Day Collaboration Currency Challenge happening November 10–14, 2025, and learn how to connect, collaborate, and grow with high-value partners. FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

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