"The key theme is you can be incredibly successful with the community, but you have to be intentional. Oftentimes what happened in my experience of observing other communities is that people would get really excited at the beginning. They would do a whole lot of work. And then after hosting, maybe three events, the enthusiasm would die and they wouldn't do anything else. So it was actually easy for people to start. It's not very easy to grow and scale, and that's why I talk a lot about intentionality" - Mark Birch Fresh out of the studio, Mark Birch, global startup advocate from Amazon Web Services (AWS) joined us in a conversation to discuss his new book "Community in a Box" and the key initiatives to engage startups and developer communities globally from New York to Asia Pacific through AWS. We start from Mark's background and discuss the inspiration, key themes and main takeaways on how to build event-driven professional communities. Last but not least, he discuss how to build the community flywheel and provided the aspiration to what a great community would look like in the future. Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music: "Run it" by DJ Snake, Rick Ross and Rich Brian and the episode is mixed edited by Geoffrey Thomas Craig (LinkedIn).

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