The Ups And Downs of Founding A Startup with Clifford Dennett, Founder @ Soshi Games

Clifford Dennett was the Founder & CEO at SoshiGames, where he secured commercial deals with the band Queen, Universal Music and Sony, led a team to create online and mobile experiences with over 1.3m users, raised £1.3m in funding, tripled revenues per paying user and built a strong pipeline of future business. Despite these many successes, with the ever increasing competition in the gaming market and significant changes to Facebook and social media algorithms, Soshi Games went into liquidation earlier this year. In today’s interview with Cliff we discuss the changing landscape of tech and gaming, the failure of startups in general and with Soshi and then how to handle investors when dealing with the liquidation of a company. In Today’s Episode You Will Learn: 1.) Clifford explains the origins of Soshi Games and his a-ha moment for getting the company started? 2.) What were the fundamental determinants that caused the demise of Soshi? 3.) How prominent were the likes of Facebook algorithms to the success of Soshi’s business? 4.) How was the fundraising experience for Soshi? Were there any surprising or challenging elements? 5.) How does it feel as a founder to have a failed venture with investor money? 6.) Is there anything that Clifford wished someone had told him at the beginning of the journey? What would Clifford have done differently if he were to start Soshi again? Items Mentioned In Today’s Show: Cliff’s Fave Blog or Newsletter: Brainpickings (https://www.brainpickings.org) Soshi’s Musical Partnerships: Lawson, Queen As always, you can learn more about SyndicateRoom here: www.syndicateroom.com and see Harry Stebbings' latest tweets here: www.twitter.com/HarryStebbings

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