Rachel Fleming on Anthro to UX with Matt Artz

In this episode of the Anthro to UX podcast, Rachel Fleming speaks with Matt Artz about her UX journey.  Rachel earned a PhD in cultural anthropology from the University of Colorado Boulder and currently works as a design researcher at Idea Couture.   About Rachel Fleming Rachel Fleming is a user experience researcher and PhD cultural anthropologist working in the digital product space. Building on over a decade of experience using qualitative methods in international and US settings, she combines the iterative process of design thinking with an ethnographic approach to complex problems. She uses generative and evaluative research methods with the goal of improving products so they truly resonate with users. She often acts as a facilitator on product teams to focus strategic direction and help a team collaborate more productively. Recommended Links Rachel Fleming's website Rachel's FAQs about User Experience (UX) Research  So You’re Interested in User Experience (UX) Research? Thoughts from an Anthropologist Working in Industry  Design Lab Ethnographic Praxis in Industry Conference (EPIC) NAPA's Design by Anthropologists blog series Beyond the Professoriate The Professor Is In From PhD to Life Watch the Video https://www.youtube.com/watch?v=KmTP9jCI3r0 Episode Transcript Please note this transcript is an automated transcription and may have some errors. Matt Artz: Welcome to the anthro to ux podcast, where you will learn how to break into UX with an anthropology degree, through conversations with leading anthropologists, working in user experience, you will learn firsthand how others made the transition, what they learned along the way and what they would do differently. We will be discussing what it means to do UX research from a practical perspective and what you need to do to prepare resume and portfolio. I'm your host, Matt Artz a business anthropologist specializing in design anthropology, and working at the intersection of product management user experience and business strategy. Let's get started. Hi everyone. Welcome to anthro the UX video podcast. Today, I'll be talking with Rachel Fleming, who I'm very glad to have here. Rachel is a design researcher at idea couture, which is a cognizant digital business. And so Rachel really thankful to have you here. I appreciate all the work you've done in this space so far, you know, I've read some of your articles and I know that you're passionate about helping other people get into UX from anthropology. So thanks. And I look forward to our conversation today. Rachel Fleming: Great. Thanks for having me. This is fantastic. Matt Artz: So can tell me a little bit about yourself, you know, how you sort of got to the role you're in today and a little background on your education and, you know, maybe just a little bit of the backstory. Rachel...

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