WWDC26 Keynote
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What new themes and focus areas are introduced at the start of WWDC 26?
One, two, three times. Ready steady go
Good morning. Thank you for joining us today at Apple Park. And welcome to WWDC. We all look forward to this event and this week as we get to share our latest platform advancements and innovations with our developer community and with our users. WWDC also gives us the chance to celebrate our incredible global community of developers. The energy around Apple platforms has never been stronger. Developers are building more apps than ever with well over 1,000 submissions to the App Store every hour. We're also investing in the next generation through 20 Apple developer academies around the world which have already helped tens of thousands of students begin their journeys. And with WWDC, we hope to build on that momentum, inspiring even more incredible app experiences for our users.
At Apple, we've always believed that technology should be personal, powerful, and easy to use. The tight integration of our hardware and our software unlocks the full potential of each of our products. That same philosophy drives us to design our operating systems to work together seamlessly and to create a common foundation of technologies to help developers build great experiences across their apps. We've seen that when we put powerful tools into people's hands, they can do extraordinary things from extraordinary places, places we only could have dreamed of. This is what WWDC is all about: introducing new technologies and innovations that push the limits of what's possible. Today we're looking forward to sharing some exciting announcements, including our latest advancements in Apple Intelligence and Siri.
With that, I'd like to hand it off to Craig to get us started.
Let's talk about our next set of releases, where we have some exciting updates to share. This year, we put our focus into three areas. First, improvements that make our platforms more responsive and easier to use in your day-to-day life. Second, updates in trust and safety, where we're building on our commitment to provide a safe and trusted platform for kids. And third, a big leap forward for Apple Intelligence, with an innovative architecture that under Unlocks a new Siri across platforms, along with many helpful features integrated into the apps you use every day. This work applies to our new releases across all of our platforms. From iOS and iPad OS to Watch OS and TV OS, Vision OS and Mac OS. Speaking of Mac OS, for those of you that are WWDC regulars, you of course know that this is the moment where I relay the latest exploits of Apple's crack marketing team.
And their, shall we say, unconventional methods for naming macOS releases. In this case, I'm afraid the story is incomplete. Last I saw them, they just spilled out of their recently installed Apple Park Experiential Ideation Yurt and piled into their microbus. I tried to catch them, but they just handed me this note out the window before motoring northward. So here's all I've got. Dude. Our chakra alignment has set our compass toward the summer of love. But like further, our corporeal forms know no earthly tether. We shall float on a span of gold over infinite seas, flying so high, marketing is such a great job. Okay. Well, I'm afraid they haven't returned, and I'm lacking the sensory amplifiers to crack this code.
So I guess the great era of macOS names must go. It's Golden
Gate, man! It's
Oh, thank goodness. Perfect. Our next version of Mac OS is macOS Golden Gate. Alright, with that behind us, let's start with improvements that will make our platforms better than ever. Our products are an integral part of daily life, helping us at work, at school, at home, and everywhere in between. So naturally we all have high expectations for them. And we are always challenging ourselves to make our products ever more responsive, even more reliable, and that much more delightful to use. So instead of just introducing a host of new features, we're also taking the features you already rely on and making them even better. Because we believe the best operating systems aren't just built on big breakthroughs, they're built on sweating the details.
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