Jon is joined by Ian Anderson Gray, founder of the Confident Live Marketing Academy, to discuss how architecture practice owners can effectively use video as part of their marketing strategy. They delve into important strategies, AI tools for content creation, and tips to overcome the fear of being on camera. Ian also shares his experience and passion for music, and the episode explores the benefits of video marketing, the pros and cons of live versus pre-recorded video, and the concept of content repurposing. For those feeling time-poor, Ian provides practical advice and tool recommendations to streamline the video content creation process.Today's Guest...Ian is the founder of the Confident Live Marketing Academy and host of the Confident Live Marketing and Smart ADHD podcasts. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.Episode Highlights...00:00 Introduction01:32 Meet Ian Anderson Gray04:13 The Importance of Video for Architecture Practices07:57 Live vs. Pre-recorded Videos13:07 Content Repurposing Explained16:22 AI Tools for Content Creation24:45 Tool for Short Form Videos25:30 Descript and Opus Clip: A Comparison26:45 AI Tools: Pitfalls and Best Practices29:51 Using AI to Enhance Creativity33:00 Content Repurposing Example36:46 Cost and Time Efficiency in Content Creation39:21 Final Thoughts and Advice42:33 Favorite Travel Destinations44:27 Connecting with Ian Anderson Gray44:55 Closing Remarks and Next Episode PreviewKey Takeaways...Start Small and Build Gradually: - Ian advises starting with simple tasks and expanding over time. This approach prevents overwhelm and allows gradual improvement and scaling. He emphasises getting started and overcoming perfectionism, especially by using interviews, which are easier than monologues.Leverage AI Tools for Efficiency: - AI tools like Descript, ChatGPT, and Opus Clip can significantly streamline the content creation process. These tools help with transcribing, editing, generating show notes, and creating short-form content. However, it's crucial to use AI responsibly by refining outputs to ensure they match your voice and brand, turning AI into a valuable assistant rather than a crutch.Repurpose Content: - Repurposing content maximises the value derived from a single piece of content. By starting with a video, you can efficiently create various content formats like podcasts, blog posts, social media updates, and more. The key is to develop a system for repurposing that fits within your resource constraints and gradually increase the breadth of content repurposing as you become more comfortable with the process.Links Mentioned In The Episode...Ian on Facebook > https://www.facebook.com/iagdotmeIan on LinkedIn > https://www.linkedin.com/in/ianandersongray/Visit Ian’s Website > https://iag.me/—--👇 Book a chat with Jon to explore working 1-2-1 with him 📞

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