Jon chats with business coach and entrepreneur Ray Brown about a simple yet powerful business framework for architecture practices. They discuss the 'Four Ps' - Practice, Projects, People, and Perception - that can dramatically improve business results. Key insights include being intentional about business perceptions, understanding and managing project hours, the importance of clear roles and strategic hiring, and the value of a foundational business education. They also introduce ArchiBiz's new Business School for Architects. Ray underscores that architects must embrace basic business knowledge to ensure long-term success.Today's Guest...Ray Brown is a business coach and entrepreneur. Originally from Scotland & now based in Australia. Ray has coached everyone from startups to top executives of major companies. He is the founder ArchiBiz - a global company that helps ambitious architects build profitable and sustainable businesses without compromising design standards. Ray is our first returning guest, having featured on episode 31 of the podcast back in May 2024.Episode Highlights...00:00 Introduction01:31 Meet Ray Brown04:03 The Four Ps Framework for Architecture Practices06:33 Deep Dive into Practice and Projects16:17 People: Hiring, Training, and Utilisation22:47 Perception: Shaping Your Market Image28:43 Introducing the Business School for Architects35:46 Conclusion and Final Thoughts38:55 Travel Talk and FarewellKey Takeaways...Build Your Business Like You Build a HouseYou can be great at design, but without a strong business setup, your practice won’t run well. Ray Brown talks about using the “Four Ps” to keep things on track:🏢 Practice – how your business is set up📁 Projects – how you run your jobs👥 People – who you hire and how they work👀 Perception – how others see your businessKnow Where Your Time GoesYou only have so many hours in a day. Ray says it’s important to know how you spend them:⏱️ Time on client work you can charge for🧾 Time on project tasks you can’t charge for📋 Time on things not linked to any projectIf you don’t track this properly, you might end up working loads… but earning less than you think.Don’t Wait Too Long to Hire HelpHiring someone when you’re too busy can lead to mistakes. Ray says:👷 Hire before you're desperate📄 Give each person a clear job and role💰 Use the right team member for the task – the one who can do the job well without costing too muchThis way, your team works better, and your business makes more money.Links Mentioned In The Episode...Click here to join the Business School for Architects (for free)Click here to learn more about ArchiBiz—--Want to explore podcasting for your business?👉 Book a chat with Jon to explore working with him 📞Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects,...

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