Jon welcomes Susanna Reay, the UK's authority architect and creator of the Spark process. They discuss the importance of building authority over visibility for sustainable business growth in architecture. Susanna shares her expertise on how architectural firms can effectively position themselves as the go-to experts in their field by focusing on their unique methods, offers, and distinctive content. The episode also highlights success stories of interior designers who transformed their businesses by uncovering their unique service premises. Through engaging examples and actionable insights, this episode provides a roadmap for architects and designers to build a credible and distinctive brand.Today's Guest...Susanna Reay is the UK's Authority Architect and creator of the SPARK Process™, dedicated to transforming brilliant but overwhelmed service providers into clear, confident authorities with scalable impact.Episode Highlights...00:00 Introduction00:46 Meet Susanna Reay: The Authority Architect04:26 Positioning Yourself as the Go-To Choice07:53 The Authority Spark Process11:15 Signature Methods and Unique Offers19:25 Real-Life Examples of Unique Service Premises30:47 Conclusion and Key Takeaways31:37 Final Thoughts and FarewellKey Takeaways...You don’t need to be everywhere to be successful.You might think you have to be on every social media platform and get lots of followers. But you don’t. It’s better to know what you want to be known for and build your skills and trust first. This helps you stand out without feeling tired or stressed.You have your own special way of doing things.Even if you learned the same things as others, you have your own method and style. When you find out what makes you different, you can use it to show people why they should choose you. Your unique way is your “calling card”.Share what you believe and what you care about.People want to know what you stand for. If you talk about your ideas and what matters to you, others will see you as a leader. This helps you become the go-to person in your field.Links Mentioned In The Episode...Connect with Susanna on LinkedInGet Susanna’s free resources to help position you as the go-to expert—--Want to launch a podcast?👉 Book a chat with Jon to explore working with him 📞Like to be a guest speaker on this podcast?👉 Click here to apply 📢Interested in joining our membership community?👉 Click here to JOIN THE WAITLIST 😀Resources…👉 Grab the Architecture Business Blueprint 🎁It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).👉 Follow or Connect with Jon on LinkedIn 🤝👇 And...

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