How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.Interview TakeawaysStay connected with analyticsTreat social media like blackjackTake stories beyond the buildingAct like an advisorDefine the communication strategySeek inspiration from other industriesCraft a signature look and feelCreate bite-sized informationKeep imagination alivePosition yourself as a leaderYour online presence is your calling cardBuild relationships to reach your goalsShow LinksCheck out ZGFConnect with Matthew Keeshin on LinkedIn or TwitterConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or TwitterListen and read more about Monograph

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