Sana Tabassum - Building an 'Archi Brain', Behind the scenes of :scale and the Highs and Lows of being a Social Media Influencer

The Power of Productivity: A Deep Dive with Sana Tabassum and Stephen DrewJoin Stephen Drew from The Architectural Social as he chats with Sana from :toScale in this exciting second round of their discussion. Stephen and Sana discuss her impressive first-ever appearance on the podcast, her new productivity-focused Archi Brain course, and the evolution of her to:scale blog. Sana shares her journey into the world of productivity tools like Notion, her strategies to stay organized, and the challenges of balancing various roles as an architecture student and content creator. The episode also highlights the dynamics of the Mad Collective, the upcoming MADCon event, and the unique strengths of LinkedIn and Instagram for networking and content promotion. Don't miss this engaging conversation filled with insights and inspiration for architecture students and professionals alike!00:00 Introduction and Welcome00:44 Catching Up During Lockdown01:05 Balancing Work and Passion Projects01:56 Introducing the ArchiBrain Course06:21 The Concept of ArchiBrain and Productivity12:09 Challenges and Successes of 2Scale Blog17:11 Social Media Strategies: Instagram vs. LinkedIn24:17 Navigating LinkedIn and Instagram for Architects24:58 The Importance of Networking and Personalization26:35 Challenges and Strategies for Content Creation27:37 The Role of Community and Feedback28:36 Balancing Work and Avoiding Burnout29:35 Reinventing Content and Platforms33:15 Introducing the Mad Collective36:25 Planning the Madcon Event39:09 Final Thoughts and Contact Information📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

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