Episode 11: Part 2 of Isotta’s conversation with Michael Fachinello, Founder and CEO of Altamira. Michael discusses how he built out Altamira as a business explaining the different roles on the team. Isotta asks Michael about NFT’s and what role they have at Altamira, they discuss how Michael’s focus has been with the intersection of NFT’s and physical fine art. Michael explains that Altamira is seeking to bridge the digital and physical art worlds, creating opportunities for artists to derive more financial value from their practice through the integration of NFT’s. The conversation delves into what Altamira does for artists, touches upon the future of augmented and virtual realities in art and also includes Micheal’s opinion of the gallery business model. The episode concludes with Micheals personal advice to emerging artists on how to act and think like the entrepreneurs they are. * Opening clip by Creative Career Coach Lauryn Hill Learn more at: www.curatedsplash.comIG: @curatedsplashBook your free career clarity session: [email protected] Notes:Welcome to this week’s episode of Art Is... a podcast for artists where Michael Facchinello, founder and CEO of Altamira, shares his behind-the-scenes of Altamira’s operations and how young entrepreneurs can build their business while simultaneously assembling repeat commissions.Michael is no stranger to the creative world. Based on his experience as an entrepreneur in the industry, Michael tells us the number one thing an artist can do is build an online brand. Our world is very digital and only inching closer and closer to the metaverse. Most art consumers even find what they’re looking to purchase via Instagram instead of an art gallery. Altamira is going with the wind and leading the way into the future of the art world as Michael gives us a rundown on how he incorporates NFTs into artists’ commissions. Join Isotta on today’s episode as Michael Facchinello lays out his vision of what he would like to see in the future of the art world: bridging the gap between the physical world and the digital world, the possibilities of NFTs, and ultimately creating your own destiny.Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or on your favorite podcast platform.Topics Covered:How to work with technical designers versus creative designersNFTs acting as a Certificate of AuthenticityNFTs for the artist and for the consumerArtists building an online brand instead of utilizing a physical space in a galleryEvery artist is an entrepreneurResources Mentioned:Book a time with Michael here.Sculptures: Shoot portraits not peopleGuest InfoConnect with Michael Facchinello on Instagram and his bio and website.Follow Us:Include links to where listeners can find you online:Our WebsiteInstagram | Isotta’s InstagramFacebookTwitterDonate | Music by Blue Dot Sessions | Cover art by Eleonora TucciSupport this podcast at — https://redcircle.com/art-is/donations

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