The Peggy and David Rockefeller collection is likely to be the most valuable single-owner sale in history. The great breadth of the Rockefeller collection—with extraordinary examples of French, German and American painting—furniture, ceramics and other decorative objects—will be on view at Christie's Rockefeller Center headquarters in late April with a series of auctions held the first week in May. In this podcast, Marc Porter, Chairman of Christie's Americas, discusses the unique opportunities and challenges of organizing and marketing the estate of one of the world's most famous families. From China to Europe to the Gulf States to the UK and America, Christie's has tailored its marketing and publicity to the attributes of the Rockefeller family and the collection that are key to exciting the interest of each of these distinct populations. Porter goes further to tell some of the history of the Rockefeller's collecting experiences and the goals of the estate.
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