ASEAN MedTech Insights
Unlocking ASEAN MedTech Markets: Pure Global's Deep Dive into the AMDD for Singapore, Thailand, and Vietnam
21 Sep 2025
In this episode of ASEAN MedTech Insights, we explore the ambitious ASEAN Medical Device Directive (AMDD). Designed to create a harmonized, single market for medical devices across ten nations, the AMDD promises streamlined access and unified standards. We break down its core requirements, from the four-tier risk classification system to the crucial Common Submission Dossier Template (CSDT). However, the vision of harmonization meets the complex reality of national implementation. We uncover why the AMDD's status as a 'directive' rather than a 'regulation' creates a fragmented landscape where a dossier approved in one country may face significant hurdles in another. This episode provides essential insights for any MedTech company looking to navigate the opportunities and challenges of the diverse ASEAN market. Consider this scenario. A company has a flawless CSDT dossier for its innovative Class C cardiovascular device, expecting a smooth registration process across Singapore, Thailand, and Vietnam. While it sails through Singapore's HSA, the submission gets stuck in Vietnam for months. The reason is a requirement for a specific, notarized document that wasn't on any standard AMDD checklist, costing the company its first-mover advantage and significant projected revenue. What you'll learn in this episode: - Why is the AMDD a 'directive' and not a 'regulation,' and what does this mean for your submission strategy? - What are the four mandatory pillars of the AMDD that every MedTech company must understand? - How can a Common Submission Dossier Template (CSDT) both accelerate and complicate your multi-country registration? - Which ASEAN countries are leading in AMDD adoption, and which are still catching up? - What are the most common post-market surveillance mistakes companies make in Southeast Asia? - Is the dream of a 'single submission' for all 10 ASEAN markets a current reality or a future myth? - How do you manage Quality Management System requirements like ISO 13485 across different ASEAN regulators? - What are the hidden documentation nuances that can derail your product launch in markets like Vietnam or Indonesia? Navigating the fragmented ASEAN regulatory landscape requires more than just a good product; it requires expert guidance. At Pure Global, we offer end-to-end regulatory consulting solutions for MedTech and IVD companies. We combine deep local expertise with advanced AI and data tools to streamline your global market access, from initial strategy to post-market surveillance. Stop letting regulatory hurdles slow your growth. Contact Pure Global today at [email protected] or visit us at https://pureglobal.com/.
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