Industrious Conversations: Managing employee social media influencers

In this episode, we lift the lid on a fascinating and fast-changing employment issue: the rise of online creators and social media influencers within the workforce, and the legal challenges this presents for employers. Ashurst partners Trent Sebbens and Rebecca Cope explore the rise of online influencers within the workforce—and what this means for employers. Millions of Australians spend hours on social media every week. And for some, the lines are blurring between personal online activity and professional obligations. In this episode, Trent and Rebecca provide some clarity for employers around issues like enforcement of confidentiality , invasions of privacy, and court-related risks. As well as discussing landmark Australian, UK and US legal cases relating to employees and social media activity, Trent and Rebecca suggest prudent steps that employers can take (including training staff on expectations, identifying who among their workforce is a social media influencer, maintaining a robust social media policy, and more). To listen to this and subscribe to future Industrious Conversations episodes, search for “Ashurst Legal Outlook” on Apple Podcasts, Spotify or your favourite podcast player. To find out more about the full range of Ashurst podcasts, visit ashurst.com/podcasts. The information provided is not intended to be a comprehensive review of all developments in the law and practice, or to cover all aspects of those referred to. Listeners should take legal advice before applying it to specific issues or transactions.See omnystudio.com/listener for privacy information.

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